Cherry Tree Beads specializes in working with retail bead stores! As direct importers, we are able to provide you with top-quality products at very competitive pricing. Over the years, we have developed numerous programs catering specifically to the needs of bead stores.Returning Bead Store customers- If we have your business information and tax id on file when you are logged into your account Platinum/Bead Store prices will be shown. If you are a Bead Store customer and not seeing Platinum/Bead Store prices when logged in we will need to update your account. Please click here for more information on getting your account updated.